Client: Corona/ABI

Role: Senior Project Manager/Global Projects

Agency: Grey Global

Project Scope:

-Create PR-able activation to engage global markets with Corona brand.

-Physical Installations: Create “Sun Tags” by transforming areas into functional places for a sunny lunch break.

-Digital Microsite: Consumers will discover exact “Sun Tag” locations via a daily mobile-first website experience.

-Product Trial: Each Sun Tag features a QR code, which users can scan to register and redeem a complimentary Corona Cero at a nearby point of sale, making their lunch break feel like a real break.

Responsibilities:

-Led global team through strategy, creative development, sourcing, production, and post-production phases of program

-Managed global teams across North America and LATAM ensuring cohesive creative and production alignment

-Partner with local production companies to deploy custom-designed branded tables and resting places that can be attached to city infrastructure like public railings, staircases, and lamp posts.

-Create a mobile-first website will help consumers discover the exact locations of Sun Tags near them, mapping out where the sun hits between 12pm and 2pm.

-Manage daily internal priorities and dependencies across multiple work streams

-Ensure projects are delivered on time, on budget, and to quality standards

-Perform senior stakeholder management to ensure a successful strategic and creative development process