• Selected Projects
  • CONTACT ME
  • Download CV

Alexandra K. Beener

Creative Producer

  • Selected Projects
  • CONTACT ME
  • Download CV

Google Fitbit Air

Client: Google

Role: Senior Project Manager

Agency: R/GA

Project Scope:

-Create digital and social activation campaign to announce Google Health merge with Fitbit hardware devices.

-Create digital and social activation campaign to announce product GTM for Stephen Curry brand partnership.

-Create in-store localized digital media for product promotion across North America, EMEA, and APAC retailers

Responsibilities:

-Led global team through strategy, creative development, sourcing, production, and post-production phases of program

-Managed global teams across North America and LATAM ensuring cohesive creative and production alignment

-Manage daily internal priorities and dependencies across multiple work streams

-Ensure projects are delivered on time, on budget, and to quality standards

-Manage localization process across EMEA and APAC regions